Articles

In today's digital age, musicians face the challenge of maintaining authenticity on social media without succumbing to the pitfalls of oversharing and burnout. This post delves into strategies for striking the perfect balance, such as adopting the 1-hour business day to manage posting schedules and taking breaks to recharge. Discover how artists like Zoe Keating and Kam Franklin navigate these waters, prioritizing their mental health and engaging with fans in meaningful ways. 

Bassist/Composer Esther Rojas reveals how her understanding of discipline has evolved from a dreaded obligation to a harmonious balance of consistency and self-compassion.

The realities behind the trending jargon that floods our digital lives. Not all buzzwords are mere fluff; some help to connect our personal artistry with external realities.

In today’s rapidly expanding digital education landscape, discerning the authenticity of online mentors can be as challenging as finding a needle in a haystack. Unveiling the intricacies of mentorship, this blog post navigates through the flooded market of online 'gurus' and 'coaches', exposing the disparity between cleverly marketed offerings and genuine educational value. 

The challenge of balancing creation with effective self-promotion can feel hypocritical, often leading artists into a spiral of doubt and comparison. How do you authentically nurture your musical creations while ensuring they reach the right audience? An email exchange with my friend and collaborator, Robert Koch, where he talks about marketing not as a separate chore but an integrated part of the creative journey, with a thought-provoking comparison to parenting as an example.